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Station Profile

sports 1Format & Call Letters

FOX Sports Radio - KXGF 1400AM & 98.3FM

Format Description

FOX Sports is Home of the U of M Grizzlies football and basketball, Great Falls Voyagers, Great Falls High Bison and CMR Rustler.

Fox Sports has the games, the players, the agents, the teams, the gossip, it's all here and we have it for you on Fox Sports.

Fox Sports is the only Great Falls Radio station telecasting Great Falls High and CMR home games live and in color worldwide, just go to for audio and VIDEO!

Fox Sports targets affluent Males 18 to 54 in their prime earning and spending years. 

Fox Sports mixes today's top syndicated sports personalities, along with the very best local sports talk hosts for a unique mixture of hot sports opinion.

sports 2Fox Sports is where sports fans come first. We have affluent fans that love to debate and discuss sports. Get the day's top sports stories on Fox Sports. 

Fox Sports listeners love debating the top stories in sports, getting behind the scenes look at the life of popular athletes, and listen to get an in-depth look at sports players, teams, personalities, and much more. Fox Sports features top quality original shows and exclusive programming to connect fans with their favorite sports, teams, and players. We also engage passionate fans who stay connected to their schools through sports.

Fox Sports is targeted to reach affluent men 35+ with high earning power in their prime spending years.

Fox Sports features the best In Sports Programming and has an affluent audience with buying power.

Demographic Profile

Fox Sports has wide demographic appeal with consumers who have purchasing power!

couple shopping4

Age Composition: Fox Sports targets men  18+

5.5% of Fox Sports listeners are 18 to 24 years old. 
19.2% of Fox Sports listeners are 25 to 34 years old. 
21.3% of Fox Sports listeners are 35 to 44 years old. 
23.2% of Fox Sports listeners are 45 to 54years old. 
17.6% of Fox Sports listeners are 55 to 64 years old. 
65+ 13.2% of Fox Sports listeners are 65+ years old. 

Gender: Fox Sports targets men. Male: 90% Female: 10%.

man 21Household Income: Sports listeners in America have high earning power.

- 52% of Fox Sports listeners have an income over $75,000.
- 18% of Fox Sports listeners have an income of $50,000 -$74,999.
- 22% of Fox Sports listeners have an income of$25,000 - $49,999.
- 8% of Fox Sports listeners have an income under $25,000. 
- 70% of Fox Sports listeners have an annual household income of over $50,000 a year.

Occupation: Fox Sports listeners are employed as Owners, Managers or Professionals, employed as Tradespeople, employed in the Sales and Service industry and are also employed as Administrators or Clerical staff.

Education: Fox Sports listeners are well educated

.- Over 45% are College graduates.
-  Over 30% have attended community college.
-  Over 20% have a high school diploma.

Get your message out to thousands of potential new customers each week with Fox Sports.

Lifestyle Profile

Fox Sports targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years.

construction 22- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or door- Other home projects

Fox Sports targets listeners with purchasing power.

Fox Sports Listeners Are Active Consumers

couple 19- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras
-Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Investments: Fox Sports targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: Fox Sports attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts. 

Fox Sports has wide appeal with consumers who have huge disposable income!

sports 3Fox Sports has committed to super-serving the community. The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes. We take pride in being an important part of the fabric of our community. 

At Fox Sports, we love taking part in community events and getting behind local causes that affect our listeners.

Fox Sports is extremely proud of its commitment as the community radio station that actively supports hundreds of worthwhile causes.

sports 4Fox Sports Is Built For Advertisers

Fox Sports is unique from other radio formats. Due to the nature of this format, people listen to Fox Sports differently.

Fox Sports is a high impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest from sports events and stories. Fox Sports listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on Fox Sports.

Fox Sports is a  great investment and delivers the very best results for your business.

  Fox Sports Broadcast Schedule

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mid-4a                 The Ben Maller Show

4a-7a                   Outkick The Coverage with Clay Travis

7a-10a                 The Dan Patrick Show

10a-1p                 The Rich Eisen Show

1p-4p                    The Doug Gottlieb Show

4p-6p                    Steve Gorman Sports

6p-9p                    J.T. “The Brick” with Tom Looney

9p-mid                 The Jason Smith Show with Mike Harmon

Fox Sports Coverage Map

greatfalls map sports

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