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Station Profile

Format & Call Letters

Ag/News/Talk - KINX 102.7 FM 

Format Description

KINX 102.7 is Montana's largest Agricultural information, regional and local news station.

KINX 102.7 give you the very latest LOCAL news, weather, information and Agricultural updates. Get more news, more information, more often.

KINX 102.7 targets affluent Adults 25 to 54 with high disposable income.

KINX 102.7 delivers intelligent talk from local and national talk leaders, providing clear and well-thought-out positions on issues being discussed across the country.

man 19More Adults Listen To News Talk Radio 6am-7pm Than Any Other Radio Format!

KINX 102.7 is targeted to reach affluent Men 35+ with high earning power in their prime spending years.

- The News Talk Format is the No.1 format in weekday mornings across America.
- The News Talk Format dominates adults aged 35 + and is #1 with 55+ plus listeners.
- The News Talk Format has some of the most educated and affluent listeners.
- The News Talk Format has an equal balance of listeners at home & away.
- The News Talk Format is the 2nd most listened to format in the 25-64 demo.

Research has shown that News Talk Radio is 3.3 times more effective in general advertising results than music stations, making it a must buy for advertisers wanting to increase business.


According to Nielsen’s 2017 format ratings, news/talk grew its 6+ share and is the #1  format in AQHs (average quarter hour). In the affluent 25 to 54 it ranks #2 overall. 

KINX 102.7 is proud to be the home of the MSU Bobcats football, GF Argo's and CMR Sports.

Special features on this station include The Northern Ag News Network, weekly local programs include; Meet the Mayor, Chamber of Commerce, Fish Wild Life & Parks, County Commissioners, Mansfield Theater, History Museum, Grassroots Gold, Civic Center, Business Improvement District, Great Falls Development Authority and more.

KINX 102.7 is Montana's 100,000 watt, FM, regional Ag and information radio station, reaching all of the Golden Triangle.

KINX 102.7 talk format is a very effective way to reach new customers with a high disposable income.

Demographic Profile

KINX 102.7 targets listeners in their prime spending years.

COUPLE 55Age Profile: KINX 102.7 targets the affluent Adults 35 to 64 and Men 35 to 64. Approximate age breakdown of News Talk listeners across America.

4.9% of KINX 102.7 listeners are 18 to 24 years old. 
9.8% of KINX 102.7 listeners are 25 to 34 years old. 
15.5% of KINX 102.7 listeners are 35 to 44 years old. 
23% of KINX 102.7 listeners are 45 to 54 years old. 
23.4% of KINX 102.7 listeners are 55 to 64 years old. 
65+ 23.5% of KINX 102.7 listeners are 65+ years old. 

Gender Profile: Approximately 70% of KINX 102.7's listeners are males, 30% are females. 70% of this consumer group falls significantly into the important 25-64 age group.

Marital Status: Over 70% of KINX 102.7's listeners are married or engaged.

Investments: KINX 102.7 targets listeners who have high incomes, are homeowners and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

COUPLE 54Occupation Profile: KINX 102.7 targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Education Profile: The News/Talk Format attracts listeners that are some of the most educated of all listeners to radio.

- 56% Completed College or more.
- 18% Have completed some college.
- 22% Completed high school.
- 74% of KINX 102.7's listeners have attended college.

Activities: KINX 102.7 attracts listeners who actively participating in exercise and fitness, biking, golfing, gardening, and hiking. KINX 102.7 listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

KINX 102.7 listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new customers.

Market Your business to thousands of potential customers each week with KINX 102.7.

Household Income

KINX 102.7 listeners have high disposable Income. 

couple 58

Approximately 65% of KINX 102.7 listeners have a household income between $50,000 to $75,000+

The News/Talk format targets listeners with high earning power in America.

- Over 40% of news/talk listeners across America have an income over $75,000.
- Over 24% of news/talk listeners across America have an income of $50,000 - $74,999.
- Over 23% of news/talk listeners across America have an income of $25,000 - $49,999.

KINX 102.7 News/Talk is one of the most powerful performing formats for advertisers today!

computer 2KINX 102.7 listeners in the past year:

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, and HDTVs.  
-  We're big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoyed going out to fine restaurants often every month. Over 80% went out in the past month.  

KINX 102.7 listeners are in their prime income and spending years.

KINX 102.7 Listeners Have Spending Power!

KINX 102.7 targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: KINX 102.7 listeners spend heavily in these areas.

construction 26- Interior painting/wallpaper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Over 50% spent more than $5000-$10,000 on home improvements and renovation in the past two years.

KINX 102.7 News/Talk Radio targets listeners with purchasing power.

KINX 102.7 
Is Built For Advertisers

News Talk is radio' s most-listened-to format, capturing approximately a 17% share of radio listening among all listeners, age 12 and older.

News Talk radio is foreground radio. Unlike music radio, talk radio commands attention. Talk radio listeners aren't just button-pushers who stop pushing buttons when they hear a song they like. They're LISTENING, closely.

radio 40

News Talk radio is the best environment for an advertising message. Because Talk Radio is spoken word, commercials don't interrupt programming the way they halt music Radio. In music Radio, the common tune-out is when a commercial begins. Yet Talk listeners regard commercials as informative.

News Talk radio is a resource. Because listeners use it for news, weather, sports scores, and business news, listeners find talk radio informative. They BELIEVE what they hear.

News Talk radio listeners are more involved. Because they're paying attention, and bonding with on-air personalities, they're more likely to respond to advertising messages.

KINX 102.7 is unique among other radio formats. Due to the nature of this format, people listen to KINX 102.7 differently.

radio 41KINX 102.7 is a high impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest news, sports, weather events and stories. 

KINX 102.7 listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on KINX 102.7.

KINX 102.7 is built for advertisers. We deliver an affluent audience that can't be reached by any other radio station making KINX 102.7 a great investment to help you get more customers.

The KINX 102.7 News/Talk format is one of the strongest radio formats in the USA today!

radio 29The KINX 102.7 Line-up Monday To Friday

6:12 AM - 6:14 AM   Sports Update with Sarge

7:12 AM - 7:14 AM   Sports Update with Sarge

12:12 PM-12:16 PM  Montana Sports with Rocky Erickson (East)

5:12 PM - -5:16 PM   Montana Sports with Rocky Erickson (West)

8 AM - 9 AM  Sports Chat (Thursday only)

The KINX 102.7 sales team can help you make the right marketing decisions to grow your business and reach thousands of potential new customers each week.

agprogramming 4KINX & Northern Ag Network 

KINX 102.7 is North Central Montana’s Agriculture Information Source!

- In the coverage area of KINX, there are over $1.2 billion in Total Cash Receipts!
- Over 485,000 head of Cattle.
- Over 58 million bushels of Wheat.
- Over 1.4 million tons of  Hay

When you need to reach farmers and ranchers KINX 102.7 is your #1 source for targeting this important demographic.

KINX 102.7 FM Coverage Map
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