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Station Profile

Format & Call Letters

News Talk - KQDI 1450 AM & 97.5 FM

Format Description

News Talk KQDI is Great Falls News Talk Station.

Politics, entertainment, the "stars", the movies, the world. It's all featured and talked about on News Talk 1450AM.

Talk show hosts such as Rush Limbaugh, Sean Hannity, Jerry Doyle and Jim Bohannan all talk about what they know best, everything.

Voices of Montana, provided by The Northern Ag News Network, is a daily, interactive show about Montana and the people who live here. If you are looking for the latest political views and news, tune into News Talk 1450 AM

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News Talk KQDI delivers intelligent talk from local and national talk leaders, providing clear and well-thought-out positions on issues being discussed across the country.

More Adults Listen To News Talk Radio 6am-7pm Than Any Other Radio Format!

News Talk KQDI is targeted to reach affluent Men 35+ with high earning power in their prime spending years.

- The News Talk Format is the No.1 format in weekday mornings across America.
- The News Talk Format dominates adults aged 35 + and is #1 with 55+ plus listeners.
- The News Talk Format has some of the most educated and affluent listeners.
- The News Talk Format has an equal balance of listeners at home & away.
- The News Talk Format is the 2nd most listened to format in the 25-64 demo.

faqResearch has shown that News Talk Radio is 3.3 times more effective in general advertising results than music stations, making it a must buy for advertisers wanting to increase business.

Reach thousands of consumers each week with News Talk KQDI

News Talk KQDI help advertisers reach the important 45+ demographic.

News Talk KQDI is proud to be the home of the . We air all games during the Full Season as well as Pre-Game & Post-Game Analysis.

News Talk KQDI talk format is a very effective way to reach new customers with a high disposable income.

Demographic Profile

News Talk KQDI targets listeners in their prime spending years.

couple 37Age Profile: News Talk KQDI targets the affluent Adults 35 to 64 and Men 35 to 64. Approximate age breakdown of News Talk KQDI listeners.


18 - 24  3.6%
25 - 34  10.8%
35 - 44  15.6%
45 - 54  22.1%
55 - 64  22.2%
65+  25.7%

Gender Profile: Approximately 70% of News Talk KQDI's listeners are males, 30% are females. 70% of this consumer group falls significantly into the important 25-64 age group.

Marital Status: Over 70% of News Talk KQDI listeners are married or engaged.

Investments: News Talk KQDI targets listeners who have high incomes, are homeowners and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

couple 56Occupation Profile: News Talk KQDI targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Education Profile: The News/Talk Format attracts listeners that are some of the most educated of all listeners to radio.

- 56% Completed College or more.
- 18% Have completed some college.
- 22% Completed high school.
- 74% of News Talk KQDI's listeners have attended college.

Activities: News Talk KQDI attracts listeners who actively participating in exercise and fitness, biking, golfing, gardening, and hiking. News Talk KQDI listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

News Talk KQDI listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new customers.

Market Your business to thousands of potential customers each week with News Talk KQDI.

Household Income

couple 18News Talk KQDI listeners have high disposable Income: Approximately 65% of News Talk KQDI listeners have a household income between $50,000 to $75,000+

The News/Talk format targets listeners with high earning power in America.

- Over 40% of news/talk listeners across America have an income over $75,000.
- Over 24% of news/talk listeners across America have an income of $50,000 - $74,999.
- Over 23% of news/talk listeners across America have an income of $25,000 - $49,999.

News Talk KQDI is one of the most powerful performing formats for advertisers today!

computer 2News Talk KQDI listeners in the past year:

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, and HDTVs.  
-  We're big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoyed going out to fine restaurants often every month. Over 80% went out in the past month.  

News Talk KQDI listeners are in their prime income and spending years.

News Talk KQDI Listeners Have Spending Power!

News Talk KQDI targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: News Talk KQDI listeners spend heavily in these areas.

construction 15- Interior painting/wallpaper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Over 50% spent more than $5000-$10,000 on home improvements and renovation in the past two years.

News Talk KQDI targets listeners with purchasing power.

News Talk KQDI 
Is Built For Advertisers

News Talk is radio' s most-listened-to format, capturing approximately a 17% share of radio listening among all listeners, age 12 and older.

News Talk radio is foreground radio. Unlike music radio, talk radio commands attention. Talk radio listeners aren't just button-pushers who stop pushing buttons when they hear a song they like. They're LISTENING, closely.

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News Talk radio is the best environment for an advertising message. Because Talk Radio is spoken word, commercials don't interrupt programming the way they halt music Radio. In music Radio, the common tune-out is when a commercial begins. Yet Talk listeners regard commercials as informative.

News Talk radio is a resource. Because listeners use it for news, weather, sports scores, and business news, listeners find talk radio informative. They BELIEVE what they hear.

News Talk radio listeners are more involved. Because they're paying attention, and bonding with on-air personalities, they're more likely to respond to advertising messages.

News Talk KQDI is unique among other radio formats. Due to the nature of this format, people listen to News Talk KQDI differently.

radio 41News Talk KQDI is a high impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest news, sports, weather events and stories. 

News Talk KQDI listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on News Talk KQDI.

News Talk KQDI is built for advertisers. We deliver an affluent audience that can't be reached by any other radio station making News Talk KQDI a great investment to help you get more customers.

The News Talk KQDI format is one of the strongest radio formats in the USA today!

The News Talk KQDI Line-up Monday To Friday

News Talk KQDI features some of the most highly rated News Talk programming.

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mid-4a               Coast-To-Coast with George Norie

4a-9a                 Laura Ingram

9a-10a               Voices of MT

10a-1p               Rush Limbaugh

1p-4p                  Sean Hannity

4p-7p                  Dave Ramse

7p-10p                Michael Savage

10p-mid              Coast-To-Coast with George Norie

The News Talk KQDI sales team can help you make the right marketing decisions to grow your business and reach thousands of potential new customers each week.

News Talk KQDI Coverage Map
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