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Station Profile


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Active Rock -  WQDI FM

Format Description

Q 106 is not an era of music – it is a state of mind. Q 106 is Great Falls place to rock! We feature rock hits from the 90's, 2000's, and today. 

Q106 has always been the leader in the ever-evolving world of Rock.

Q106 continues 100,000-watt legacy by leading the active rock revolution in Great Falls.


Q 106 is targeted to reach Affluent Adults between the ages of 18 to 35.

The Biggest Music Library: Q 106 has a broader, more diverse playlist than most other formats. We are the only Adult Album Alternative Station in the market. We play everything from Today’s Rock to Indie Rock and more. 

Q 106 plays great music from the best of today's Active Rock with artists such as Five Finger Death Punch, Metallica, Avenged Sevenfold, Halestorm, Pearl Jam, Nirvana, Green Day, The Red Hot Chili Peppers, Linkin Park, and the Foo Fighters and Nirvana are featured each day. 

The Rock format has remained one of the strongest formats in throughout the years and is a top performer for advertisers.

Q 106 allows advertisers to reach a large consumer group that can’t be reached with any other station.

Demographic Profile

Q 106 has wide demographic appeal with consumers who have purchasing power

couple 27Age Composition: Almost all Q 106 listeners in America fall into the 18- 44 age group.


18 - 24  20.5%
25 - 34  27.9%
35 - 44  23.2%
45 - 54  19.4%
55 - 64  19.4%

Gender: Approximately 70% of Q 106 listeners are male while 30% are female.

Household Income: Q 106 listeners have high earning power.

- Almost 25% of Active Rock listeners in America have an income over $75,000.
- Almost 27% of Active Rock listeners in America have an income of $50,000 -$75,000.
- Almost 31% of Active Rock listeners in America have an income of $25,000 - $50,000.

couple shopping no3dOccupation: Q 106 listeners are employed as Owners, Managers or Professionals, Tradespeople, Sales and Service industry and Administrators or Clerical staff.

Education: Q 106 listeners are well educated.

- Almost 16% are College graduates.
- Almost 37% have attended college.
- Almost 40% have a high school diploma.

Q 106 is designed to reach active consumers in their prime spending years.

fitness 32Investments: Q 106 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: Q 106 attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the beach on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousands of potential new customers each week with Q 106.

Q 106 Listeners

couple 34- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and women's shoes and accessories. 

Q 106 is designed to reach active consumers in their prime spending years.

Lifestyle Profile

Q 106 targets homeowners. A huge category with these consumers is home improvement and home decorating.

construction 24Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors

Q 106 listeners are in their prime earning and spending years.

Q 106 is one of the most powerful performing formats targeting men for advertisers today!

Q 106 Coverage Map
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